Independent realtor · Michigan Upper Peninsula
Keys With Tammy
A real-estate site that keeps its own listings current and that Tammy runs entirely herself.
The story
Most real-estate websites come with a stack of recurring bills: a monthly subscription just to show MLS listings, plugins and themes that constantly need updating, and hosting that gets more expensive the more popular the site becomes. On top of that, the agent usually can't change a thing without calling a developer.
I built Tammy's site to take care of itself instead. It pulls listings straight from the official MLS, so new homes appear and sold ones drop off on their own, without anyone lifting a finger. Then I gave her a private dashboard to run the business side of it: she can see who's visiting her site and where they came from, read the enquiries buyers send in, choose which homes to feature on her homepage, and even change the site's color scheme — all without calling me.
Her site stays current on its own, opens almost instantly for buyers, and she's in full control of it. There's no maintenance contract and no monthly bill — the only thing she pays for is her domain name.
Decisions that save you money
- Most developersPay a service every month just to show MLS listings on the site.What I didConnected the site straight to the official MLS so listings flow in on their own.For youHer listings are always current, with no extra subscription to pay for it.
- Most developersBuild it on WordPress with plugins that constantly need updating and patching.What I didBuilt it to run on its own, with nothing to maintain or keep up to date.For youNothing to break, nothing to get hacked, and it opens in about half a second.
- Most developersPut it on hosting that costs more as the site gets more visitors.What I didChose hosting that stays free whether 10 people visit or 50,000.For youShe'll never get a surprise bill just because her site got popular.
- Most developersHand over a finished site she'd have to call a developer to manage.What I didBuilt her a private dashboard to run the business side herself.For youShe tracks her visitors, reads enquiries, features homes, and restyles the site on her own.
What it does
Listings that sync themselves
Every Delta County listing flows in straight from the MLS, several times a day. New homes show up and sold ones drop off on their own. Tammy never touches a spreadsheet.
A sales record that updates itself
Her track record (deals closed, sale prices, buyers and sellers helped) is pulled from the MLS and refreshed on its own. The numbers on her site stay current without anyone editing them.
Search, filter, and map nearly 200 homes
Buyers search the full text of every listing, filter by price, beds, and acreage, and see them all plotted on an interactive map.
Real buyer tools on every listing
Photo galleries, full property details, a mortgage calculator, and nearby homes ranked by distance: the things buyers actually use.
Plays by the MLS rules
Listing credits, fair-housing language, and broker disclosures are all handled correctly behind the scenes, so the site stays compliant without Tammy ever having to think about it.
Change the look in one click
A handful of polished color themes she can switch herself, no design skills required.
The dashboard she runs herself
Most developers hand a client a website they can't touch. I built Tammy a control room instead, laid out so she could find her way around it without a walkthrough.
- A plain-English overview: visitors today, unread messages, and active listings up top.
- See exactly where her traffic comes from: Facebook, Google, or direct.
- Ready-made share links that track which of her posts actually bring people in.
- Every enquiry saved in one searchable inbox, and emailed to her the moment it lands.
- Pick exactly which homes feature on her homepage with a single tap, no developer needed.
